Creating a sustainable business is no easy task. Creating a sustainable business that also enriches the lives of all the people involved in that business is an even more challenging task. This is exactly what English Tea Shop sought out to do in 2014. CEO, Suranga Herath, wanted to create […]
Business Development
The Marriage of Sales and Marketing: Achieving Real Alignment
October 12, 2022·6 min read Sales and marketing alignment can sometimes be like a struggling marriage—a little tense. But empathy, communication, and common ground can build a solid foundation to make this relationship work. Any married person will tell you—relationships are not easy. Sales and marketing alignment are no exception. […]
Crain’s Chicago ends political endorsements
Jim Kirk, the publisher and executive editor of Crain’s Chicago Business, writes about why the publication is ending political endorsements. Kirk writes, “We no longer see value, however, in drawing a conclusion on behalf of our readers about who best should lead the city and the state from City Hall, […]
How to embed a YouTube video in an email (step-by-step guide)
By Kelsey Johnson October 21, 2022 Learn to embed a YouTube video in Gmail, Outlook, marketing emails, and via automation. It’s the age of video content. Whether you’re publishing your own YouTube videos, or forwarding a video to a friend, you’ve probably wondered — “How do I send a video […]
How to Manage Online Reputation Crises
Online reputation crisis happens when any kind of negative information related to your company starts spreading. A single negative review is not a reputation crisis. But if that customer’s negative experience with your company is being actively discussed on several social media channels, turns into memes, and gets shared among friends […]
Business Travel Bounces Back, Confidence Rises Among Hoteliers
Enterprise journey is last but not least earning a comeback for the country’s biggest lodge operators, and this resurgence, merged with boosts in leisure vacation, has these operators feeling self-assured more than enough to rapidly develop their portfolios by way of acquisitions and enhancement. Huge-scale company company travel still cannot […]
74% of B2B marketers expect budgets to increase next year
[ad_1] Even with all the financial turmoil, 74% of B2B marketers assume their budgets to raise in the coming fiscal calendar year, up from 68% past calendar year, in accordance to a new report. Nonetheless, only 12% count on a substantial raise in comparison to 26% previous 12 months, according […]
Invest locally for good returns – Anchor Capital
[ad_1] An financial investment in neighborhood shares and bonds is sure to deliver the greatest returns about the upcoming 12 to 24 months, when worldwide equities and international bonds will almost certainly lag the returns the area bourse and bond industry guarantee. Anchor Cash CEO and co-chief expenditure officer Peter […]
What Is Web 3.0: How Will It Affect Your Marketing?
[ad_1] What is Web3 or Web 3.0? Have you heard of Web3 or Web 3.0 ? Or, did you assume that it was a typo? The term Web 3.0 is used by different people to mean different things. For the business community, startups and venture capitalists, it’s a way to […]
How Technology Is Creating A New Force Of Youth Entrepreneurs In KenyaKuza Blog
[ad_1] Unemployment has been one of the main problems of Kenyan youth for many years. Add this to the dire effects of COVID-19 to the country’s economy worsening the situation for job seekers as many companies have been downsizing their workforce to stay afloat. However, there seem to be a […]