Every business has a growth curve, a series of events that either make it or break it. The way the business owners respond to the different situations and the kind of support that the business receives from the environment will go a long way in determining the level of success […]
Business & FInance
How to Attain Financial Stability in Your Business
Frankly, financial stability is what every businessman desires. The growth of any business is greatly determined by finance. This means that the business has customers and each month it achieves a certain amount of sales that enables it to survive. Without customers a business will not achieve financial stability, it […]
Is Target Marketing Ethical?
Marketing to specific groups of consumers, or target marketing, is one of the most important concepts in marketing. Marketers, through the ages, have identified who their customers are, and directed their efforts at influencing their buying decisions. That is their job. In the last 30 years though, marketers have begun […]
What Is Loan Stacking? – The Business Backer
By Bonnie P Posted on October 10, 2022 Running a business takes a lot of careful planning. Occasionally, you may require additional rounds of funding to fully execute your business goals. Some business owners may pursue loans from different small business lenders. However, loan stacking, or taking out too many […]
Should Mortgage Marketers Give Up?
Mortgage marketers who think they should just give up are missing the boat. This is a great time to get your name out to homeowners and renters who need a loan, want to refinance or cash out – or take a reverse mortgage. The key is marketing to the right […]
Predictive Dialer Software: Boost Outbound Calls 3X
Predictive dialer software maximizes sales and boosts agent efficiency by minimizing idle time. Selling services is not easy it is hard but there is no buffer between won and a lost deal. The responsibilities that your sales representatives are tasked with performing are continuously in competition with one another and […]
Golden Circle model: Sinek’s theory value proposition : start with why
Simon Sinek explains how to use the Golden Circle model to truly differentiate your brand’s value proposition when most fail Leadership expert Simon Sinek is perhaps best known for giving one of the most popular TED talks of all time, which you can view at the end of this post. […]
Winning With Data: Say No To Insights, Yes To Out-of-sights!
If there is one thing the universe agrees on, it is that you should just provide data… You should provide INSIGHTS!!! In the 807,150 (!) words I’ve written on this blog thus far, at least 400,000 have been dedicated to helping you find insights. In posts about advanced segmentation, in […]
Top Moments and Highlights from Day One
It’s finally here! Litmus Live 2022—aka, the premier email event of the year—has officially kicked off! From October 25th to 26th, over 50 experts will take the email stage, including our four keynote speakers. Day one just got under way, kicking off two days of action-packed education and inspiration. Couldn’t […]
Cameron’s App of the Week: Wrike
By Cameron Katoozi, Marketing Consultant at Heinz Marketing There are a variety of project management tools available on the marketplace today, with very few features differentiating them. When they all serve the same purpose, what makes one tool better than the others? Recently, one app grabbed my attention as a complete […]