5 Surprising Ways NFTs Can Be Used For Marketing



5 Surprising Ways NFTs Can Be Used For Marketing

Published on the BBC, the first tweet by Twitter CEO Jack Dorsey was worth $2.9 million (£2.1 million) as a non-fungible token. Sounds surprising, right?

Today, the digital web is full of hype regarding NFTs. Costly virtual art and collectibles, peculiar in-game items, and digital fundraisers – are some examples of how NFTs are being used for marketing.

Up until recently, companies primarily relied on tried-and-true marketing tactics like paid advertising, affiliate programs, and social media marketing.

Now, we are on the verge of exploring a whole new universe, metaverse to be precise, that presents a plethora of marketing possibilities. And one of those possibilities is NFTs.

But what exactly is an NFT and how can they be used for marketing?

In this article, we’ll cover what NFTs are and how companies are implementing NFTs in their marketing strategies.