American Heritage Credit Union honored for community impact, membership marketing, and business development initiatives
Awarded First-Place for 2022 Dora Maxwell Social Responsibility Service Award Credit Union Wins Five CrossState Credit Union Association “MIC” Awards and Six Philadelphia Direct Marketing Association Benjamin Franklin “Benny” Awards
PHILADELPHIA, PA (July 22, 2022) — American Heritage Credit Union (“American Heritage”) was recently honored regionally by the Philadelphia Direct Marketing Association and CrossState Credit Union Association with multiple honors for excellence in member communications as well as business development efforts. Additionally, CUNA named American Heritage as the recipient of the first-place award for the 2022 Dora Maxwell Social Responsibility Service Category for our community outreach programs and the impact made by the Kids-N-Hope Foundation. This is the 29th time that American Heritage has been honored at the state level with the Dora Maxwell Award.
Philadelphia Direct Marketing Association Benjamin Franklin “Benny” Awards
For nearly 50 years, the Philadelphia Direct Marketing Association (PDMA) has bestowed Benny Awards to regional agencies, corporations, and non-profits for excellence in direct response marketing as well as digital communications. At its recent annual awards ceremony, American Heritage was honored with six Benny Awards in the following categories: Sales Enablement Campaign for Financial Wellness, Interactive Advertising: Online Chanel Video for the “Meet VANA” Commercial, Interactive Advertising: SEO/SEM Campaign for Digital Marketing, Interactive Advertising for Business Development Efforts and Workplace Partner Landing Pages, B-to-B Integrated Media Campaign for the Nu Direction CUSO Lending Campaign, and Website Creative for the Learning Center.
CrossState Credit Union Association “MIC” Awards
CrossState Credit Union Association serves over 500 credit unions across New Jersey and Pennsylvania since their formation in the 1930s. As one of the largest regional credit union trade associations in the country, CrossState provides a strong, vibrant climate for credit unions. The MIC Awards were presented at the annual Evoke Marketing Conference for outstanding achievements in marketing and communications throughout 2021. American Heritage was honored with five MIC Awards in the following categories for over $200 million in assets: .com Award for Best Website, Extra! Extra! for Best Newsletter, It’s Electric! for Excellence in Digital Marketing, The Chronicle for Best Annual Report, It’s Who You Are for Brand Identity, as well as Marketing on a Shoestring Budget.
CUNA 2022 Dora Maxwell Social Responsibility Service Award
The Dora Maxwell Social Responsibility Recognition Award honors credit unions for their charitable contributions in their communities since 1987. The award is named after early credit union pioneer Dora Maxwell, a community activist who committed her life to credit union development, to her community and to serving the underserved. American Heritage was the recipient of 2022 Dora Maxwell Social Responsibility Service Award.
American Heritage Marketing and Business Development Department Displays the Dora Maxwell Service Award and “Benny” Awards.
About American Heritage Credit Union
American Heritage Credit Union is a $4 billion, member-owned financial cooperative serving more than 800 Workplace Partners and more than 250,000 members, with more than 35 locations across Philadelphia, Bucks, Montgomery, and Camden Counties. Founded in 1948, American Heritage Credit Union is now one of the 100 largest credit unions in the United States. For more information about American Heritage Credit Union please visit AmericanHeritageCU.org
Contacts
Melissa Janssen, CCUFC
Program Director of Community Relations
(She/Her/Hers)
Royal Credit Union
200 Riverfront Terrace
Eau Claire, WI, 54703
715-450-0782 (mobile)
715-855-5428 (office)
www.rcu.org