Facebook has been around for over a decade, and in that time, it’s become the most popular social media platform on the planet. With over 2 billion active users, it’s no wonder why so many businesses have started using Facebook to promote their products and services.
But as Facebook continues to evolve, what does that mean for business owners? In this blog post, we’ll take a look at the Facebook Business Suite in 2022 and what you can expect from using it. Whether you’re just starting out on the social media platform as an FBA Amazon seller or you’re looking to upgrade your current strategy, read on to gain insight into it!
What is the Facebook Business Suite and its features?
The Facebook Business Suite is a set of tools that can help businesses grow on the social media platform. It includes three very helpful features you can use as a business owner. These are Facebook’s Ads Manager, Pages Manager, and Insights.
Let’s see each of these.
- Ads Manager lets you create and manage your ads on Facebook. You can create different ads, target your audience, and track the results.
- Pages Manager is a tool that lets you create and manage your Facebook Page. You can post updates, answer comments, and see your Page’s insights.
- Insight is a tool that shows you information about your Pages, like how many people have liked your page, the reach of your posts, and your audience’s demographics. This is the perfect tool to use if you want to know when is the best time to post materials for maximum engagement.
Although these features are all bundled together under Facebook Business Suite, you don’t have to use all of them if you think they are unnecessary. But it’s recommended that you take advantage of these tools to help you see how well your efforts are towards using Facebook for your business.
Why should you use the Facebook Business Suite?
There are many reasons why you should use the Facebook Business Suite as a business owner. We’ve enumerated some of them for you.
1. Reach more people
With over 2 billion active users, Facebook is one of the largest social media platforms in the world. So with Facebook Business Suite, you can easily target your ads to a specific audience and reach more potential customers, which can help widen your reach. Remember that the greater your reach is, the more visible your products will be, and the greater chances of customers buying from you instead of others!
2. Save time and money
The Facebook Business Suite includes tools to help you create and manage your ads, Page, and Insights. Again, this can save you time and money because you don’t need to hire someone to do it for you. Everything is easily accessible on your end wherever you may be!
3. Track your results
The Facebook Business Suite includes Insights, a tool that shows you information about your Page. This can help you track your results to see what’s working and what’s not. Through this, you’ll have concrete evidence of the data gathered and know where you should focus your efforts on.
What are the differences between the Facebook Business Suite and other platforms?
There are a few key differences between the Facebook Business Suite and other social media platforms.
First, the Facebook Business Suite is specifically designed for businesses. This means that the tools included in the suite are designed to help businesses grow on the platform.
So, if you’re used to using individual apps to manage your pages, using the suite instead will help you save a lot of time and make your workflow more efficient.
Second, the Facebook Business Suite includes Ads Manager, Pages Manager, and Insights. Again, these are tools that are not readily available on other platforms. You’d need to pay a premium price for these additional tools.
Third, the Facebook Business Suite is free to use. Other social media platforms charge for their tools and services.
As of the fourth quarter of 2021, data shows that there are 1.93 billion daily active users on Facebook. As a business owner, this would be very beneficial for you. Facebook is where most of the audience is. So you might as well take this opportunity to introduce your business to a large crowd.
How to use the Facebook Business Suite?
Before delving into what Facebook Business Suite is and how you can use it to boost your business, you must first know how to use it. The process is very simple!
You don’t need to be tech-savvy to make it work.
here’s a quick and easy guide on using Facebook Business Suite.
Step 1: Create a Facebook Business account
This is almost similar to making a personal account. The only difference is that you have to access it through Facebook Business instead of the regular Facebook. Select “Create a Facebook Business Account,” and enter your business account name.
Step 2: Fill in the required contact information
You’ll be required to enter your first and last name and your business email address. Don’t worry; this information will not be shown to the public.
Step 3: Select your Facebook and Instagram accounts
If you already have an existing Facebook and Instagram account, you can claim these and associate them with your business account.
Step 4: Add people to your Business account
Understandably, you’re not the only one who will run your business. You’d inevitably need the help of others when running your business. You might also need people to help you manage your social media accounts, like Facebook. The great news is you can easily add team members to your Business account. You just have to enter their email address and assign them accordingly as employees or business administrators.
Step 5: Review your business account
After putting in all the information you’ll need for your Amazon wholesale account on Facebook, you can now review it and see if you’re happy.
Step 6: Start using the tools
Once you’ve set up your account, you can start using the tools included in the Facebook Suite! It’s best to use all of them to maximize how you use your Facebook account! If you need help in scheduling your posts on Facebook, check out SocialPilot. With it, it’s a lot easier for you to do the following tasks:
- Publishing and scheduling social media posts (Facebook, Pinterest, TikTok, Google Business Pages, etc.)
- Get updated analytics and reports
- Easily engage with your viewers
What are some alternatives to the Facebook Business Suite?
The internet is a vast space, so it’s only understandable that there are a lot of other tools you can use out there. Facebook is not only the social media platform you can use.
There are a few alternatives to the Facebook Business Suite. See which these are and check out how they differ among other tools you can use:
1. Other social media platforms
You can use other social media platforms like Twitter or Instagram. These platforms have different tools and features than Facebook, so you may need to try a few to find the one that works best for you. Both platforms have different analytic tools that you can use to track data related to your business.
It’s important to note that all three platforms have advantages and disadvantages. So before you invest in different marketing efforts, you should first understand and point out exactly what you want to achieve for your business. Here’s how you can know which platform to use over the other:
- Twitter: Use this if you want your business to be involved in trending news or you want to focus more on giving out bite-sized content.
- Facebook: This is the best platform to choose if you want to build personal connection with your audience.
- Instagram: If the products or services you are selling can thoroughly be conveyed through images, Instagram is a great platform to use. You can curate your feed in any way you want it to be! If you’re achieving a certain aesthetic or branding for your business, this is a good platform.
2. Social media software
Aside from social media platforms, you can use software like SocialPilot, Hootsuite, or Sprout Social to help you manage your social media accounts. These programs include all of the tools you need to manage your accounts, so you don’t need to use multiple platforms.
Creating reports to see how you are doing with your current social media strategy would also be easier. You can easily compare how well your engagements are doing per site. These tools are very helpful, especially if you want to save time on checking your social media sites daily.
3. Create your website
Aside from utilizing social media platforms and software, you can consider creating your website. This is a good option if you focus on selling your products or services online. Instead of simply putting your content on other social media sites, you have them on your websites – may it be your product or blog pages.
Use Facebook Business Suite to Boost Your Business
It’s not a secret that the ecommerce industry is exponentially growing. If you’re still not selling online, today’s the best time to start! While you’re at it, make sure you do everything you can to stand out from the rest of your competitors.
One way to do this is through investing in your social media pages, particularly on Facebook. Fortunately, Facebook recognizes this opportunity and created a Business Suite with sellers like you in mind.
Gone are the days wherein you’d have to work with various tools to carry out your different marketing strategies. Instead, you’d only have to concentrate your efforts on one platform with the Business Suite. This way, your workflow will be more effective and efficient!
Take this as a sign for you to start applying these tips for your business!