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Why there are 10,000 martech products that "kinda all do the same thing" (but not really)
Tue Oct 25 , 2022
One of the perennial criticisms of the martech landscape is that “most of these products all do the same thing.” Send an email. Render a web page. Analyze some data. This criticism has grown louder in proportion to the growth of the landscape. With an increasingly exasperated tone, people ask, […]

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