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Why there are 10,000 martech products that "kinda all do the same thing" (but not really)

One of the perennial criticisms of the martech landscape is that “most of these products all do the same thing.” Send an email. Render a web page. Analyze some data. This criticism has grown louder in proportion to the growth of the landscape. With an increasingly exasperated tone, people ask, […]
Martech Differentiation is at the Decision Layer

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