Introducing ‘The Ultimate Guide to Content Marketing 2022’

Vinson 2 years ago

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“The Ultimate Guide to Content Marketing” is one of our most popular whitepapers to date. But after three years and 1,000+ downloads, we decided it was time for a change.

The content marketing industry has completely transformed since our whitepaper’s release in 2019. The rise of digital media and the impacts of the pandemic are two major catalysts for change that affected how audiences consume content. In turn, content marketers have had to adjust their strategies to fit our new reality.

We sifted through Content Marketing Institute’s annual content marketing research to identify the major shifts that have occurred in the industry since 2019. Here’s an overview of what we found:

The Evolution of Content Marketing. In 2019, 74% of companies rated their content marketing efforts as successful. In 2022, 80% of companies rated their content marketing efforts as successful. In 2019, 68% of companies were able to build credibility and trust through content marketing. In 2022, 75% of companies were able to build credibility and trust through content marketing. In 2019, 43% of marketers used video in their content marketing strategies. In 2022, 66% of marketers used video in their content marketing strategies. In 2019, long-form content was the No. 1 content asset created and used by content marketers. In 2022, short articles and posts were the No. 1 content assets created and used by content marketers. In 2019, 77% of content marketers used analytics tools. In 2022, 83% of content marketers used analytics tools. In 2019, 72% of the most successful content marketers measured ROI. In 2022, 90% of the most successful content marketers measured ROI. Sources: CMI's 2019 and 2022 B2B Content Marketing Research Reports

As you can see, content marketing isn’t what it used to be. It’s more powerful — and more complex — than ever before.

Because of this, the Influence & Co. team spent the past quarter revamping our old content marketing guide to create an improved one that reflects today’s industry and its evolution over the past three years. This way, marketers can feel confident in their ability to engage today’s consumers.

The brand-new edition of our content marketing guide includes:

  • 11 additional pages of expertise.
  • 2022 industry trends and stats.
  • New interactive templates.
  • New step-by-step checklists.
  • A fresh, modern design.

Consider it your go-to handbook for creating and using content that achieves your company’s business goals. Download your free copy below!

2022 The Ultimate Guide to Content Marketing - Download button - computer desk image

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