Prada appoints new chief business development officer

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Prada signage is noticed at their shop at the Woodbury Popular Quality Outlets in Central Valley, New York, U.S., February 15, 2022. REUTERS/Andrew Kelly

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ROME, June 1 (Reuters) – Italy’s Prada said it had appointed Roberto Massardi as the luxury group’s main organization growth officer at a time when the style group appears to be to develop its business enterprise just after the hit on the sector by the coronavirus pandemic.

Massardi, who is by now in his new part and reports right to the firm’s main executives, will be liable for assessing new business prospects, the company stated in a assertion on Wednesday.

He experienced labored for Prada in the past and was the director general of Stone Island, a brand lately obtained by the Moncler (MONC.MI) team.

Prada has emerged strongly from the pandemic, many thanks to a wish between cooped-up consumers to pamper themselves with significant-finish buys, and in March the loved ones-owned team confirmed its medium phrase advancement targets.

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Reporting by Giulia Segreti editing by Agnieszka Flak

Our Standards: The Thomson Reuters Rely on Rules.

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