What is book building in Asian IPOs

Book Building Adalah: Pengertian dan Prosesnya- Ajaib

Are you wondering what book building is and why it is essential for Asian IPOs? Book building has become integral to the IPO process, especially in Asia. In this article, we will explain what book building is, whom it affects and why it’s such a crucial step in issuing securities on the stock market. You’ll learn how companies use book building to attract retail investors by allocating shares according to preferences.

We will also discuss how book building works differently from other methods of capital raising, like public issues or private placements. By the end of this article, you’ll better understand how Asian IPOs take advantage of this mechanism to ensure successful financing. Let’s get started and explore.

What is book building?

Book building is an innovative way to raise money by issuing new securities. It gives investors a chance to offer their bids for shares in a company during the new issue market. It enables underwriters to manage the risks associated with pricing the offer. Through book building, companies can quickly identify the demand for a particular issue, allowing them to price it more accurately and efficiently.

The process can be used to issue stocks, bonds, ETFs and other financial instruments. This method allows issuing firms to obtain maximum value from their offerings by receiving more accurate pricing feedback from investors before launch. An IPO subscription using the book-building method is often called a “book-built” IPO.

Whom does book building affect?

Book building affects all parties involved in the IPO process, including the issuing company, investors and underwriters.

Book building allows companies to test market sentiment for their offerings before setting a final price. It helps them avoid having to issue too many shares or set too high prices, which could lead to losses for shareholders.

Investors also benefit from book building because it allows them to place bids and get an idea of the interest in the offering before committing to their capital. It gives them more control over the amount they are willing to pay for securities and when they will have access to that security after it is listed on an exchange.

Finally, book building helps underwriters manage their risk by allowing them to gauge the market before setting a final price. It protects them from overvaluing an offering and losing money if there isn’t enough demand.

Why is book-building important for Asian IPOs?

Book building is essential for Asian IPOs due to the region’s diverse investor base. Companies seeking to raise capital through an IPO in Asia need to be able to gauge interest in their offering and set prices accordingly accurately. Book building provides a way to do this by allowing companies to allocate shares according to investor preferences.

This method of capital raising also allows companies to attract retail investors who may have other access or knowledge than institutional investors. By providing a mechanism that allows individual investors to participate, companies can ensure they capture more demand and potentially increase the success of their offerings.

How does book building work?

The book-building process typically begins with the issuer appointing an underwriting syndicate. The syndicate then starts the book-build process by determining a preliminary price range and inviting potential investors. Investors can then submit bids for their desired number of shares within the prescribed price range.

Once all bids are received, the underwriters will analyse them and set a final offering price according to market demand. Afterwards, they will allocate shares according to investor preferences or priority given to confident investors like retail or institutional. Finally, after all, allocations are made, the securities are listed on an exchange for trading.

Different methods of capital raising compared to book building 

Other methods of capital raising that are used instead of or in conjunction with book building include direct public offerings (DPOs), private placements, and rights issues.

Direct public offerings allow companies to offer shares directly without involving underwriters or other intermediaries. Private placements involve the sale of securities to institutional investors such as banks, mutual funds, pension funds and insurance companies. Rights issues involve giving existing shareholders the right to purchase additional shares at a discounted price before making them available to outsiders.


Book building is an essential tool for Asian companies to raise capital. It provides a way to accurately gauge interest in their offering and allocate shares and stocks based on investor demand. It ensures that the company can set a price to attract retail and institutional investors while protecting its underwriters from potential losses due to overvaluation.

Additionally, book building provides a way for companies to appeal to retail investors who may need access to or knowledge of other methods of capital raising. Overall, it is an effective option for companies seeking IPOs in Asia.

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