Creativity in the Business World: Thinking Outside the Box


The most common mistake that entrepreneurs do with their businesses is by leaving it just like it is. They often think that when something works, they should stick to it. This can work, but you, as a businessman would want to make more profit and let your business grow.

So, aside from doing everything in your business in a routine manner, try to add more features or improve your company. In order for your business to improve, you need to get your right side of the brain working. You need to be creative.

Creativity is one of the most important aspects in making your business a success. It is one of those things that you should consider. A business isn’t just about logical thinking, it isn’t always about number and it isn’t always about negotiation, it is one of the perfect places where you can apply your creativity and at the same time, make some money out of it.

Don’t think that the way your business is running is the only way to go. Add some things to improve it. Your employees may react with the changes, but you shouldn’t worry about this. They just got so used to the way things were and they will require some adjustments with the new things you added to your company.

Change may be good for your company, especially if you feel that the old way your company is running isn’t working anymore. There may come a time that you will need to change how your business is run in order to maximize profit.

However, this doesn’t necessarily mean that you alone should be thinking of new ideas on how your business should change. Set a meeting with your key employees or department managers and brainstorm. This is one of the best ways you can extract ideas from them.

One problem with this is that your employees may be scared to express their ideas. So, In order to get them to give new ideas on how the company should run or what you should change, make the first few meetings in a relaxed atmosphere. Start it out by carefully suggesting that you want to make a few changes in the company and ask your key employees on what they think and what ideas they want to suggest. Or, try to let everyone in the meeting write a suggestion in a piece of paper and read it one by one and discuss every suggestion.

If you do this, they will be able to participate in determining the pros and cons of the suggestion. Also, by accepting suggestions, not only will you be giving benefits your company, but you will also make your employees feel that they are an important part of the company and therefore improve their morale and efficiency.

By letting your employees express their sense of creativity, you can definitely find out who among your employees are useful. And, by doing this, you can also determine which idea is much better than yours.

Your other employees will also benefit from the creativity of your key employees since no one really knows the exact morale of your employees than that of the department head. They know what kind of change in their department is needed in order for them to work more efficiently.

Always remember that creativity should always be part of your company. Once in a while, you need your employee’s creativity in order for your business to make the change and be more successful.

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